ITV Studios, Palais des Festivals, Cannes
DesignScene – ITV Studios, Palais des Festivals, Cannes
MIPCOM / MIPTV, the International Market of Communications Programmes is a 4 day trade show, held bi-annually Cannes. The event sees the biggest international broadcasters buying and selling content. ITV have held a presence at the events for over 30 years and have now moved to an independant space opposite the Palais des Festival, the new home of ITV Studios House.
DesignScene were appointed by ITV to design, produce and install a unique space comprising 10 x 40ft shipping containers. The ambition was for ITV Studios House to be a statement installation, elevating their profile and cutting through the noise in a very crowded market.
The main challenge was to replicate the full functionality and versatility of their previous space, in a mobile, modular structure that could be built and deconstructed in a matter of days. DesignScene commissioned Helix 3D for the structural design and fabrication of the containers, that were designed to be as ‘plug and play’ as possible.